Recently, the OTT read more market has shown remarkable growth.
People can now watch various genres of content anytime and anywhere.
As OTT platform prices continue to increase,
interest in free streaming services is naturally growing.
In this article, we’ll look at how OTT services became mainstream and why people are turning to free streaming options.
Where did OTT streaming start?
OTT platforms evolved by replacing cable TV with online streaming.
Because users can watch content anywhere with familiar devices like smartphones and tablets,
the user base grew rapidly.
As outdoor activities decreased during COVID,
streaming consumption surged.
Pros and cons of OTT usage
The biggest advantage of OTT is the freedom to choose what you want to watch.
Platforms like Netflix, Wavve, and TVING continuously release diverse content.
But there are downsides as well.
Rising subscription prices and extra payments for certain content can be disappointing.
User sensitivity to pricing continues to grow.
What is ad-supported streaming?
Free platforms allow viewing in return for advertisements.
Users can watch movies and shows without financial burden.
Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.
Both users and providers benefit from the ad model.
Why ad-based platforms are rising
FAST services are quickly settling into the market.
Economic pressure pushed FAST growth.
New services like KT’s “Gi Live” are becoming attractive options.
More genres mean broader appeal.
Final thoughts
Cost pressure drives users toward free platforms.
Exploring options helps match personal needs.
The future of streaming looks promising.